WorkMagic Attribution

Incrementality-based attribution measuring your ad channels' true impact on sales WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns. Easily connect all your channels and launch incrementality tests in minutes. Incrementality-based Attribution - optimize your ads based on incrementality Data-driven Attribution - our standard attribution model for smaller brands Incrementality Tests - learn the true impact of your ads Insights - actionable insights on your ads, creatives, customers, and products